Expertise

How We Work

Birch Hill Marketing is a licensing consulting and partnership alliance company that maximizes revenue for our clients and partners. Past and current clients include Eskimo Pie, AMF, Ben Hogan, Brunswick, Life Fitness, Strike Ten Entertainment, Richmond 2015 and several manufacturers of licensed products in the fitness, food, sporting goods, footwear and apparel businesses.

Birch Hill Marketing manages programs with brands, entertainment and sports properties, and we are experienced in all aspects of the licensing and partnership development process, allowing our clients to maximize revenues while minimizing the risk and internal workload.

Areas of Expertise

• Strong background in entertainment, sporting goods and food categories.
• In-depth knowledge of how to identify and create successful business partnerships with licensed properties and corporate brands.
  
• Demonstrated skills in developing licensing and strategic alliance partnerships.
• Analyzing brands and their positioning to determine the right fit with potential partners.
• Staying current with trends and methods within the fields of licensing and partnership development.
• Screening and selection of partners that have financial, product, marketing and distribution expertise.

How We Work

• Establish objectives including positioning, product categories, distribution channels and royalty structures.
• Research and contact top prospects in targeted categories.
• Arrange meetings, presentations and follow-up activities.
• Work with brands, property stakeholders and their legal counsel to create terms sheets and negotiate agreements.
• Coordinate the marketing and product approval processes from creative to product launch.
• Provide post-launch communications to ensure successful relationships between all partners.
• Conduct continuous review of the markets, brands and products.